2nd blog post

Generative AI and Art. Legal or not?

In recent years, AI's use in digital creative work has managed to explode in popularity. With it being used for the creation of video games, art, and music. However, this has been met with many issues and questions as to whether it is legal or not. The use of AI in these industries has already pushed many boundaries that have angered many artists and executives as they claim that it is copyright. But How?

Well for starters, many AI art generator scripts, such as DALL-E and  Deep AI, have been proven to gather data from pre-existing images from artists. Which means they use information from copyrighted material, in order to present a certain image or style that the user wants. This alone has caused many discussions over whether AI art can be copyrighted by artists who think their work has been stolen. One such example is the AI generated image 'théâtre d'opéra spatial' which won an art competition in 2022, while being completely created by AI. This alone caused massive outrage, but after the US Copyright refused to register a copyright strike to the 'Artist' (Jason Michael Allen) many articles online and users on social media spread their opinions about AI art. The article written by 'The New York Times' (September 2nd 2022) mentioned that this had made "Artists nervous about their future". Which is pretty understandable, as the Ai image 'théâtre d'opéra spatial' is a very beautiful image; created from a prompt and an AI script. Public outrage towards AI art has increased as the technology has become more accessible. An example of this would be the polarising video created by the YouTube channel Corridor Crew, who used A.I software like DALL-E to transform live action footage into a cartoon. For them to achieve this, they had used screenshots from pre-existing shows. Which gave the software the correct information, such as the art style and themes. When released, this video instantly caused outrage, as artists across social media accused the channel of copyright, as the full animation was behind a paywall on their website. Meaning that they were profiting from content that, while very transformative, wasn't all theirs.

Another example of an AI created art completely shaking industries is the AI generated Drake song 'Heart on my sleeves' which completely exploded in virality online last year. The song, made by the anonymous online creator 'Ghost-writer' was popularised by posts that blew up on Tiktok, that suggested the song was better than all pre-existing song written by Drake. The song remains on Tiktok, however it was supposedly pulled from streaming services and YouTube by Universal Music Group. Even so, there has been many discussion of this being a "viral crypto marketing scheme", as presented by 'The Verge's' (April 19th 2023) article about the situation. However, with the growing scale of accessibility of these AI scripts, The music industry could see an increase of user generated songs, mimicking recognised artists around the world. Which UGM has tried to clamp down on already, by "ordering streaming services to block AI generated content" (Financial Times, April 12th, 2023) as they deem a lot of it copyrighted material.  

The use of Ai in these industries is only going to grow, and Artists and companies are going to have to prepare to fight a war to protect their material from copyright. Hence why massive record companies such as UGM, who have held a tight grip on the music industry for decades, are so prone to discourage AI generated content gaining popularity in an industry they want to keep control of. As for whether AI generated content is legal or not. That is a very difficult question to ask so early into the lifespan of this movement, as both examples show how it can be used legally and illegally. The advancements in these technologies will very much answer this question.




Research:

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The verge ai drake song

https://www.theverge.com/2023/4/18/23688141/ai-drake-song-ghostwriter-copyright-umg-the-weeknd

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UGM vs AI music

https://www.ft.com/content/aec1679b-5a34-4dad-9fc9-f4d8cdd124b9

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